Going vertical: SunBloc at Ground Up

April 12:

The Ægir crew hit up the SunBloc Bouldering Competition at Ground Up Climbing in Squamish, and we had an incredible time. Squamish really showed up—the energy was high and the crowd was amazing.

We set up a table right by the entrance, handing out samples of our Cranberry Hazelnut and Chocolate Seaweed bars. We even ran a fun little contest: guess the number of hazelnuts in the jar to win a full box of bars. The guesses ranged from wildly optimistic to impressively accurate—and yes, we had a winner!

The energy was high all day, with everyone giving it their all. But what stood out the most was the community.

Big thanks to Ground Up for putting on an incredible event, and to everyone who stopped by. We'll definitely be back next year.